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Productive Dealerships Leverage Data Science and Automation
Modern CRMs leverage data to predict in-market customer behaviors and provide a clear path of action and specific direction for personalized customer engagements and accountability for dealership teams.

In this webinar, Charles McDonald - Product Marketing Communications Manager with AutoAlert, will discuss with Brian Huth - General Manager at Sam Pack's Five Star Ford, how CRM data is driven by customer activities & behaviors to provide a clear workflow for dealerships. Learn how to optimize data in one ecosystem (DMS, Data Mining, Desking, and CRM), identify customers through self-learning data intelligence in your DMS and receive real-time customer profile that includes individual consumer research and buying behavior. Additionally, they'll provide an accessible path of action for each customer and accountability for the dealership.

May 25, 2022 01:00 PM in Eastern Time (US and Canada)

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Speakers

Charles McDonald
Product Marketing Communications Manager @AutoAlert
Brian Huth
General Manager at Five Star Ford Dallas @Sam Pack's Five Star Ford