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How to Sell Smarter in 2023

It’s a new year, but dealerships are still faced with ongoing challenges that have spilled over from 2022. With limited inventory, few OEM incentives and shifting customer buying habits, dealers need to rethink how they approach their marketing efforts and the dealership customer experience to maximize available opportunities in 2023.

As the dealership buying experience grows progressively more important to customers’ purchasing decisions, personalizing every step of a buyer’s journey has become critical to proactively defending against competitors’ conquest attempts and keeping customers engaged.

Join automotiveMastermind’s Director of Commercial Enablement, Jose Gomez and S&P Global Mobility’s Associate Director of Loyalty and Industry Solutions, Tom Libby, as they share best practices and insights for dealers to sell smarter in 2023.

Mar 15, 2023 01:00 PM in Eastern Time (US and Canada)